Hey Reader , Tony here! 👋🏼

Every serious business owner eventually traces their success back to fundamentals.

For me, that trail led to Dan Kennedy.

My entrepreneurial journey originally started with discovering Alex Hormozi, who referenced Dan Kennedy more than once. That led me to learning about Russell Brunson, who openly credits Dan Kennedy as the source of everything he learned about marketing.

That’s when it clicked: all roads lead to Dan Kennedy.

There’s a reason he’s called the Godfather of Direct Response Marketing. He’s been teaching the same core principles for nearly 50 years—long before social media, funnels, or algorithms—and nearly every modern marketing “guru” is simply repackaging ideas they learned from him.

I went all in.

I started buying as many Dan Kennedy books as I could find and subscribed to his No B.S. Magnetic Marketing newsletter—what he calls a “seminar in a box.” When I received my first issue in 2023, I made a promise to my wife Ashley: one day, I will be featured in this newsletter.

In May 2024, I attended Super Conference in Dallas. Three full days of pure, no-fluff marketing education from some of the sharpest direct response minds in the world—including Dan Kennedy and Russell Brunson. That conference changed the trajectory of my business.

It was there that I made the decision to write my book. Dan has always taught that becoming an author is one of the fastest ways to establish authority in your market.

Thirty days after that conference, my book was published.

Super Conference also introduced me to a network I never expected to be part of—old-school direct response marketers, many of whom are former or current clients of Dan Kennedy and alumni of his Titanium Mastermind groups. These are people who have generated millions by applying the fundamentals consistently.

Today, I’m in a Mastermind alongside them—learning, refining, and growing as a business owner and leader.

One Dan Kennedy quote I repeat constantly is:

“Your most valuable asset in your business is your customer list.”

That principle alone has reshaped how I run both Salazar Scoops and Poop Scoops For Noobs.

I’ve had the opportunity to ask Dan Kennedy direct questions inside his Diamond Level Membership about growing my service business and my education brand. I’ve consumed hundreds of hours of his material—many of them multiple times.

He is, without question, the single biggest influence on my growth as an entrepreneur.

January 2026 was a full-circle moment. My business was featured as a Member Spotlight inside the No B.S. Magnetic Marketing newsletter—the same publication I promised Ashley I’d one day be in.

Inside that spotlight, I shared:

• The 10 Dan Kennedy principles that took my business to the next level
• One of my most successful email campaigns that generated over $8,000 in 48 hours

If you want to learn directly from Dan Kennedy—and read my full Member Spotlight—you can access the newsletter, my 10 principles, and that campaign here:

👉 https://poopscoopsfornoobs.com/mifge​

This journey reinforced something I already believed:

Master the fundamentals. The rest is noise.

Tony - Poop Scoops For Noobs

P.S. Have you registered for Jobber Summit yet? It’s completely free. It’s online. You can join the session that fits your schedule. And yes — you do NOT need to be a Jobber user to attend. Marc Randolph (Netflix Co-Founder) is speaking. Brian Scudamore (1-800-GOT-JUNK?) is speaking. Don’t get left behind. Register here.​

📰 How I Can Help You 🤝

👉 Ask Me Anything​

👉 Serious About Success Bundle

👉 $19,997 of Money-Making Value for FREE​

👉 Book a Business Breakthrough Call​

👉 Professional Equipment and Supplies Guide for Pooper Scoopers​

👉 Custom Video For Your Business​

👉 140+ Before/After & Bag Display Photos for Social Media​

👉 Contract and Terms of Service Template​

👉 Employment Agreement Template for Pooper Scooper Businesses​

---

My favorite tools to run my business 👇

Some of these links are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

Jobber What I used to grow to $250K+ annually as a pooper scooper. Start a free trial of Jobber via my link and receive an exclusive discount AND my bonus Jobber Cheat Sheet For Pooper Scoopers! I'll jump on a coaching call with you to help you get set up when you sign up for a Paid Plan! *This section was sponsored

Titan Syndicate Built for solo scoopers and small pet waste teams who want to scale smarter — not harder. Save hours each week with automated lead capture, client retention, and review systems that run while you work. Use coupon scoops10 for 10% Off Titan Syndicate ​Sign up for Titan.​

Review Harvest The fastest way I added over 100 reviews in just one week. Review Harvest automates your review requests and follow-ups so you get more 5-star reviews without the awkward asks. More reviews = more trust + more sales. Try for free.​

​
​Unsubscribe · Preferences​