The Scoop ReporT

February 23rd

Part 2 of a 3 Part Series for Marketing Mastery as a Pooper Scooper

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Hey Reader , Tony here! 👋🏼

In today's digital age, establishing a strong online presence is paramount for any business, especially for those in niche markets like pet waste removal. Leveraging social media and SEO (Search Engine Optimization) can set your brand apart, making it easily discoverable and engaging for potential customers. This is Part 2 of my Marketing Mastery Series where I share key strategies how you can dominate the digital landscape. 🐾

1. Mastering Social Media 🤳

Not all social media platforms are created equal, especially when it comes to reaching your target audience. For a pet waste removal service, visual platforms like Instagram, Facebook and even TikTok are invaluable for showcasing the tangible results of your services, sharing customer testimonials, and building a community around pet health and hygiene. While TikTok can be used for engaging video content that highlights the immediacy and impact of your services.

Actionable Tips:

• Use What The Platform Has: Utilize Instagram Stories and Reels to showcase before-and-after videos of your work. This not only demonstrates the value of your service but also engages users with visually compelling content. Vertical Form Content is extremely popular and all social media sites are giving these kinds of videos extra "juice" in the algorithm.
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• Take Advantage Of Groups: Create a Facebook Group for local pet owners, providing a space to share tips, ask questions, and highlight the importance of pet waste management, subtly positioning your brand as a thought leader in this space. Start conversations, poll your followers, and participate in local community groups if you don't want to create one!
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• Analytics Is Your Friend: Use social media analytics tools to understand the best times to post and the types of content that engage your audience the most, refining your strategy over time.

Engaging Content Creation: The key to social media success is consistency and engagement. Your content should not only reflect your brand's identity and values but also engage and provide value to your audience. Your content strategy should revolve around creating engaging, informative, and visually appealing posts. Share stories of how your services have transformed a client's yard or public space, creating a visual narrative of the before and after effect. Use interactive polls or contests to engage your audience, such as asking them to guess how much waste was collected in a week or sharing photos of their pets for a chance to win a free cleanup.

Actionable Tips:

• Be The Expert: Share educational content about pet health and the environmental impact of pet waste, establishing your brand as a knowledgeable and caring industry leader.
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• Your Audience Is A Content Machine: Encourage user-generated content by creating hashtag campaigns or contests that incentivize customers to share their experiences with your service.
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• Plan, and Execute: Create a content calendar to plan and schedule your posts, ensuring a consistent and varied content mix that keeps your audience engaged and informed.

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2. SEO Strategies for Visibility 💻

SEO can seem daunting, but focusing on key elements can significantly improve your online visibility. Start with keyword research to understand how potential customers are searching for services like yours. Incorporate these keywords into your website's content, blog posts, and meta descriptions. Local SEO requires a focus on location-based keywords and phrases that potential clients in your area might use.

Actionable Tips:

• Keyword Tools: Use tools like Google Keyword Planner, SEMrush and AHREFs to research relevant keywords that potential customers might use to find services like yours (for example dog poop clean up near me).
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• Location Matters: Include location-based keywords in your website’s meta tags, content, and blog posts to improve local search visibility (for example Pooper Scooper in Salt Lake City).
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• Keep it Fresh: Regularly update your website with fresh content that incorporates these keywords, improving your site's ranking over time.
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Importance of Google My Business: For local businesses, a well-optimized Google My Business profile can be the difference between being found online or being invisible. This tool allows you to manage how your business appears on Google Maps and search results, crucial for local SEO. Ensure your business information is accurate and complete, and actively encourage happy customers to leave positive reviews.

Actionable Tips:

• Verify: Claim and verify your Google My Business listing and ensure that your business information (name, address, phone number) is consistent across all online platforms.
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• Engage: Regularly update your profile with new photos, offers, and respond to reviews to increase engagement and visibility. Encourage satisfied customers to leave positive reviews on Google and other review platforms, boosting your business's visibility and credibility.

Building a User-Friendly Website: SEO isn't just about keywords; it's also about providing a great user experience. A fast-loading, mobile-optimized, and easy-to-navigate website encourages visitors to stay longer, reducing bounce rates and improving your search engine ranking.

Actionable Tips:

• Mobile First: Ensure your website is mobile-friendly, as a significant portion of web traffic comes from mobile devices.
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• Speed Is King: Improve your website's loading speed by optimizing images and using website speed optimization tools.
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• Streamline Structure: Structure your website with clear navigation and include a sitemap to help search engines crawl your site more effectively.

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3. Email Marketing For Retention And Engagement 📧

Your website and social media platforms can be powerful tools for building an email list. Offer value in exchange for email sign-ups, such as exclusive content, discounts, or early access to new services. Ensure there's a simple and prominent sign-up form on your website and include calls-to-action in your social media posts. The only asset you have in business is your customer list. It doesn't matter if Google or Facebook takes your profile down, as long as you have a way to communicate directly with your customers OUTSIDE of their platforms, your business can grow.

Actionable Tips:

• Create: Offer a compelling reason for visitors to subscribe to your email list, such as a free guide on pet waste management, or resources created by a Pet Nutrition Coach for a healthy and happy dog.
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• Promote: Use social media to promote your email sign-up, highlighting the exclusive benefits subscribers will receive. You can implement a referral program with your newsletter to help your list grow too!

Ideas for Email Campaigns: With a growing email list, engage your subscribers with content that adds value and encourages them to utilize your services. Seasonal promotions, referral programs, and service reminders can keep your audience engaged and incentivize them to act. For instance, a spring cleanup discount can attract new customers, while a referral program rewards existing customers for spreading the word about your services.

Actionable Tips:

• Segmentation: Tailor your campaigns to different segments of your audience for more personalized and effective communications. The way you communicate with a recurring client would be different than how you communicate with a brand new customer.
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• Measure: Use email marketing tools to track the success of your campaigns, adjusting based on engagement rates and feedback. Click Through Rate, Open Rate, Deliverability are key metrics you should track with your Email Campaigns.

By mastering social media and SEO, your pet waste removal business can stand out online, making it easier for potential customers to find and choose you. But, our journey into digital excellence doesn't stop here. That's why tomorrow, we'll explore "Offline Strategies: Making the Most of Direct Marketing and Local Partnerships." Part 3 will dive into how blending traditional marketing efforts with your online successes can boost your presence in the community and beyond (and this is directly from all the teachings I've learned from Dan Kennedy!)

Get ready to learn about the power of direct marketing and creating partnerships that matter. I'll show you how to make real-world connections that complement your digital efforts, helping you to engage more deeply with your audience and build lasting customer loyalty. Keep an eye out for Part 3 tomorrow, where I bridge the gap between online and offline, making your business the go-to for pet waste removal.

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I'll See You On The Next Scoop!

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Tony - Poop Scoops For Noobs

P.S. - And As Always, Acknowledge The Now.

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📰 In other news

• Have you heard the news that is going around town?
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  I mean – it has shaken the entire marketing world!
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  ​For the first time in history, since 1994 – Dan Kennedy’s NO B.S Newsletter is officially shutting down for ALL new members.
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  Without ANY news on IF or WHEN it will reopen.
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  When I first heard this – I couldn’t believe it.
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  I mean – aren’t they gonna lose money? Isn’t that going to hurt their business?
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  Nope. Not even close.
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  They are planning bigger things in the background…
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  Not to mention – Russell Brunson is flying to Dan house on March 1st, to find out WHY and has invited ALL OF US.​
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  Last time I checked - it cost $20,000 per day to even schedule a meeting with Dan Kennedy…
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  And now Russell has invited all of us FOR FREE.
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  You can register below. He has promised that we’ll learn acquisition strategies on how to find our dream customer who pays, stays and refers…
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  Plus on how we can retain them so we make more over time.
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  You can register below:
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  ​>> You Can Register Here – The Event Starts On March 1st, 2024 @11AM EST.​

• If you didn't know, I also offer video editing services for other businesses! If you want some awesome videos for your marketing campaigns, send me a message and let's work together! 🎥

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📰 How I Can Help You 🤝

👉 Professional Equipment and Supplies Guide for Pooper Scoopers​

👉 3 Custom Video Ads For Your Business​

👉 Book a One-on-One Coaching Call​

👉 Facebook Audience Keywords List For Pooper Scoopers​

👉 140+ Before/After & Bag Display Photos for Social Media​

👉 Contract and Terms of Service Template​

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My favorite tools to run my business 👇

Some of these links are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

Jobber What I used to grow to $50K+ annually as a solo operator. Start a free trial of Jobber via my link and receive an exclusive discount AND my bonus Jobber Cheat Sheet For Pooper Scoopers! I'll jump on a coaching call with you to help you get set up when you sign up for a Paid Plan! ​ *This section was sponsored

Nice Job The easiest way to get more reviews, referrals and sales. Nice Job's automated tools will share those reviews across the web and social media so you can drive more sales while spending your evenings with your family. Try for free.​

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