Hey Reader , Tony here! 👋🏼

If you’re running a pooper scooper business where every dollar counts, here’s the truth: your success depends on three essentials—understanding your customer, building strong systems, and, most importantly, money math. You might have a great rapport with customers and smooth operations, but if you don’t get the numbers right, you could be throwing money away. The math behind your marketing often means the difference between a thriving business and one that’s just getting by.

Here’s the reality: every dollar spent on marketing has to pull its weight. And to make sure it does, you need to know your key metrics—cost per lead, conversion rates, and, most importantly, the lifetime value of each customer. Here’s why: not all leads are created equal, especially in a local business like ours.

Imagine you’re running two ad campaigns, one on social media and one with local postcards. Facebook leads might come in cheap—just a few cents per lead—while the postcards are costing you a few dollars each. At first glance, Facebook seems like the better deal. But here’s the catch: those cheap leads might just be curious people who don’t follow through, while the postcard leads may convert to loyal, repeat customers who call you every month.

This is where money math really matters. Leads that seem “cheap” can become very expensive if they don’t bring in quality customers who keep your schedule full. On the other hand, spending more upfront on the right leads often means higher long-term profits if they turn into regular clients.

And it’s not just about the media channel you use. Imagine you’re running a campaign in two different neighborhoods. Leads from one area may convert at a much higher rate and sign up for recurring service, while leads from another area rarely call back. Knowing this, wouldn’t you focus your marketing dollars on the neighborhood that brings the best return?

I’ve seen this play out countless times with local service businesses. Here’s a real-life example: a pooper scooper I worked with tried running Facebook ads to drum up business, and while he got a lot of clicks, very few leads actually converted into paying customers. When he switched to targeting higher-income neighborhoods with postcards, his leads were more serious, booked multiple services, and stayed on as regular clients. This is the kind of data-driven insight you need to maximize your marketing budget.

If you’re ready to stop wasting money on low-value leads and learn how to bring in more loyal, profitable clients, then join me at the Magnetic Marketing F.A.S.T. Implementation Boot Camp 2024 on November 14-15, 2024, at 10 AM EST. This event will teach you to build marketing systems that track and measure your results, so you can make smarter decisions and grow your business sustainably.

What’s waiting for you at the Boot Camp?

• Attract High-Quality Customers – Learn how to reach pet owners who value reliable, high-quality service. No more low-paying “tire kickers.”
• Streamline Every Part of Your Business – Discover tools to manage leads, track bookings, and boost recurring sign-ups. Lock in clients for the long term with ease.
• Turn Clients into Loyal Advocates – Get proven referral techniques to encourage happy customers to refer you to friends and neighbors, growing your business with minimal effort.

​>> Register Now for the Magnetic Marketing F.A.S.T. Implementation Boot Camp 2024 and learn the marketing math that ensures your pooper scooper business thrives!​

I'll See You On The Next Scoop!

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Tony - Poop Scoops For Noobs

P.S. - I reached 2K Subscribers on Youtube!! THANK YOU SO MUCH FOR ALL THE SUPPORT!!!! To celebrate, I will be doing a Q&A Live Stream TODAY November 6th at 6PM MST with some prize giveaways! Make sure you check the link below to join:
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Jobber What I used to grow to $50K+ annually as a solo operator. Start a free trial of Jobber via my link and receive an exclusive discount AND my bonus Jobber Cheat Sheet For Pooper Scoopers! I'll jump on a coaching call with you to help you get set up when you sign up for a Paid Plan! ​ *This section was sponsored

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